In PR, not every story walks in gift-wrapped and ready for prime time. Some start with tension, roadblocks, and a customer who would...

ACE Public Relations recently hosted an informative webinar featuring seasoned PR professionals Heidi Thompson and Monika Dürr. The...

When your company—or a competitor—is acquired, everything shifts: market perception, morale, and customer confidence. To lead through change, you need a clear, proactive communications plan. Internally, align your team. Externally, reassure customers and partners. Whether you're navigating your own acquisition or responding to another’s, the goal is the same: communicate with clarity, confidence, and credibility.

In this article, we explore how business blogging in 2025 is evolving into a dynamic, multi-dimensional strategy. Trends like user-generated content, interactive tools, and intent-driven SEO help brands build trust and boost engagement. By featuring employee insights, storytelling, and consistent, high-quality posts, businesses can stay relevant and connect more meaningfully with their audience.

Like attracts like. One of the simplest—and most effective ways to engage on LinkedIn is to like a post or share an article.

A well-crafted letter to the editor can establish thought leadership, address omissions, influence public perception, and more.

Businesses of all sizes increasingly turn to eBooks as a key tool for educating customers and engaging with potential clients.

Success for manufacturers and software companies relies on great products, but also effective PR and marketing.

While many focus on perfecting the main body of their email, one often-overlooked area of professional communication is the PS (postscript).

PR-driven content is more than just a tool for educating the media; it’s also a powerful strategy for building and maintaining relationships

Here are the key takeaways from the recent Q&A, packed with tips and expert advice from global PR Pros Heidi Thompson and Monika Dürr.