As AI continues to transform how information is accessed, earned media is becoming more critical than ever. A recent Muck Rack study reveals that over 95% of AI-cited links come from unpaid sources. For brands, this means adapting PR strategies to secure trusted coverage is key to staying visible in AI-driven content. Check out our latest insights and tips on navigating this new landscape.

Staying active on LinkedIn isn’t just good branding; it’s a smart sales strategy. Consistent, high-quality posts keep you visible, build trust, and position you as a valuable resource. Even if you don't have time to create original content, sharing relevant and engaging material helps maintain your presence. With a simple posting plan, LinkedIn can become a powerful tool for connection and growth. Show up consistently, and stronger sales will follow.

In PR, not every story walks in gift-wrapped and ready for prime time. Some start with roadblocks, hesitation, and a customer unsure...

ACE Public Relations recently hosted an informative webinar featuring seasoned PR professionals Heidi Thompson and Monika Dürr. The...