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Hitting a Home Run with the Most Unlikely Story and Scoring Big (Leads)
In PR, not every story walks in gift-wrapped and ready for prime time. Some start with tension, roadblocks, and a customer who would...


Webinar Recap: From the Editor’s Desk to Strategic Planning, PR Experts Share Insights
ACE Public Relations recently hosted an informative webinar featuring seasoned PR professionals Heidi Thompson and Monika Dürr. The...


PR Best Practices for Navigating an Acquisition — Yours or Theirs
When your company—or a competitor—is acquired, everything shifts: market perception, morale, and customer confidence. To lead through change, you need a clear, proactive communications plan. Internally, align your team. Externally, reassure customers and partners. Whether you're navigating your own acquisition or responding to another’s, the goal is the same: communicate with clarity, confidence, and credibility.


New Trends in Business Blogging for 2025
In this article, we explore how business blogging in 2025 is evolving into a dynamic, multi-dimensional strategy. Trends like user-generated content, interactive tools, and intent-driven SEO help brands build trust and boost engagement. By featuring employee insights, storytelling, and consistent, high-quality posts, businesses can stay relevant and connect more meaningfully with their audience.


Like Attracts Like: Your Engagement Is Your Brand
Like attracts like. One of the simplest—and most effective ways to engage on LinkedIn is to like a post or share an article.


The Impact of a Letter to the Editor
A well-crafted letter to the editor can establish thought leadership, address omissions, influence public perception, and more.


The eBook Advantage
Businesses of all sizes increasingly turn to eBooks as a key tool for educating customers and engaging with potential clients.


Empower Sales Teams to Drive Growth
Success for manufacturers and software companies relies on great products, but also effective PR and marketing.


The Power of the PS
While many focus on perfecting the main body of their email, one often-overlooked area of professional communication is the PS (postscript).


PR-Driven Content Keeps Your Network Informed and Engaged
PR-driven content is more than just a tool for educating the media; it’s also a powerful strategy for building and maintaining relationships


Key Insights from a Recent Q&A with Global PR Pros
Here are the key takeaways from the recent Q&A, packed with tips and expert advice from global PR Pros Heidi Thompson and Monika Dürr.
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