It’s 2026, and social media has a firm place in a company’s communications strategy. Understandably so. When used effectively, these platforms do some heavy lifting: They introduce brands to new customers, keep existing ones connected and give partners, employees, and prospective hires a window into company culture. Effective posts provide context beyond the announcement. For example, a partnership post might describe what the organizations expect to accomplish together. A po

Learn how to build and sustain media momentum after a news announcement. This article explores how a stong news, strategic media outreach, and thoughtful follow-up can expand coverage and keep a story relevant. Discover how effective preparation can extend the value of company news long after its initial distribution.

Learn how a quarterly communications review can help companies get more value from their accomplishments. This article includes a practical checklist for evaluating communications efforts, identifying missed opportunities, repurposing content, and planning a consistent strategy that supports marketing, sales, and long-term business growth.

Case studies are one of the most versatile tools a business can have. A single client story can drive new business, generate media coverage, fuel content marketing, boost search rankings, strengthen internal culture, and support thought leadership. This article explores five ways organizations are getting more mileage from their case studies

A conversation between Chris Yeich and Heidi Thompson explores how authentic storytelling and strategic messaging continue to shape effective content marketing. The experts discuss the evolving role of AI in content creation, the importance of human insight and expertise, and why well-crafted communication stands out in today’s high-volume content landscape.

Investing in a dedicated public relations resource is a strategic way to support long-term growth. It ensures everyday communications—customer stories, product updates, staff announcements, and awards—are consistently captured, shaped, and shared as part of an ongoing communications program. An important aspect of effective PR is discovery conversations: the regular check-ins and quarterly planning sessions where PR professionals gain insight into what is new and noteworthy.

Presenting effectively is as much about delivery as it is about content. When helping clients prepare for presentations, we use video as a key tool in the rehearsal process. Recording sessions allows presenters to step back and gain a clear view of their habits and clarity before stepping in front of an audience.

In corporate communications, milestone anniversaries offer an opportunity to highlight progress after major announcements. This article explains how companies can use press releases and executive Q&As to revisit strategic initiatives and showcase achievements, while generating media coverage. Learn how anniversary storytelling can strengthen PR strategy and engage stakeholders.

Jersey Shore Tech & Design’s Lightning Talks (#206), hosted at Monmouth University, brought together technologists, founders, marketers, and creatives to explore practical uses of artificial intelligence. Among the speakers, ACE Public Relations CEO Heidi Thompson presented “Kickstarting PR and Marketing with AI,” sharing real-world examples of how AI supports communications work—from press releases to email campaigns—while reinforcing that AI serves as a collaborative tool,

“Charting the Next Era of Art Reproduction” explores how new imaging and printing technologies are redefining fine art reproduction, enabling greater fidelity and new ways for institutions and creators to engage audiences. The report also notes that modernization remains uneven, leaving significant room for growth across the sector.

In this Q&A, print industry expert Lisa Cross shares her journey from journalist to analyst at Alliance Insights. She reflects on digital workflow evolution, AI adoption, and key industry trends while offering practical advice for printers. Highlighting career milestones, influential mentors, and strategies for staying competitive, Lisa provides actionable insights for businesses navigating rapid technological change in print, packaging, and in-plant markets.