A well-crafted letter to the editor can establish thought leadership, address omissions, influence public perception, and more.

Businesses of all sizes increasingly turn to eBooks as a key tool for educating customers and engaging with potential clients.

Success for manufacturers and software companies relies on great products, but also effective PR and marketing.

While many focus on perfecting the main body of their email, one often-overlooked area of professional communication is the PS (postscript).

PR-driven content is more than just a tool for educating the media; it’s also a powerful strategy for building and maintaining relationships

Here are the key takeaways from the recent Q&A, packed with tips and expert advice from global PR Pros Heidi Thompson and Monika Dürr.

As sustainability is becoming a central focus around packaging, it makes sense that Paris Packaging Week 2025 is emerging as a pivotal event

Heimtextil 2025 is poised to be one of the most important events of the year in the sustainable textiles sector.

While social media dominates much of the conversation, there’s one tried-and-true strategy that continues to outperform: email.

Open houses are a powerful, underused strategy to showcase the capabilities of your products in a way digital marketing alone can’t.

Leveraging publicity opportunities when partnering with big technology brands is crucial for several reasons, particularly in the context of