Your Next Deal Could Start with a LinkedIn Post
- ACE PR
- Jul 1
- 2 min read

LinkedIn has come a long way from being a digital resume. Today, it’s a powerful platform for building relationships and increasing visibility. It’s also a key part of any strong public relations strategy.
For professionals in sales, distribution, or partnerships, especially those working with manufacturers, success on LinkedIn comes from posting consistent, high-quality content. Sharing relevant and engaging posts helps build awareness and trust with your audience. The more active you are, the more LinkedIn boosts your visibility, making it easier for people to remember you and recognize your expertise.
Tap Into Manufacturer PR and Marketing Resources
One easy way to maintain that consistency is by leveraging existing content from your partners.
Most manufacturers offer PR and marketing assets like product spotlights, press releases, case studies, videos, technical datasheets, and more. They want their products to be promoted, but unless you ask, those resources may go unused.
Requesting social-ready content regularly shows you're a proactive partner. Essentially, you become a marketing extension of the manufacturer’s team. This can lead to added benefits such as stronger collaboration, early access to product launches, co-marketing opportunities, and better consideration for exclusive deals or territories. When you show initiative, manufacturers notice it.
But promoting products is just one part of building your presence. You can stay visible by sharing industry news, customer success stories, helpful insights, or curated content from trusted sources. Each time you share something valuable, you strengthen both your professional image and your company's reputation. The key is to be active and intentional.
Timing is Everything
To maintain a strong presence without overloading your schedule, consider a simple plan: post one to two times per week and tag relevant people or companies to increase reach. Also, use relevant hashtags and include clear calls to action.
Remember, your next deal could start with a LinkedIn post.
Need help getting started or maintaining your brand? Contact the PR experts at ACE Public Relations for strategic guidance, content support, and practical ways to build a LinkedIn presence that drives results. Click here to book a meeting or contact us via email at info@ acepublicrelations.com.
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