One of the benefits of generating publicity for our clients is that the PR process typically uncovers a bounty of business opportunities....

It’s so fitting that a colorful brand is colorful on social media, and there's oh so much more for Pantone to tap into.

For a number of years, the trade media has reported that a majority of commercial printers have installed a management information system...

It’s interesting to see how technology changes over the years, and yet sometimes so little changes. In the 1990s, brand asset owners were...

"PR isn't that hard until you try to do it yourself." This comment can make any public relations pro chuckle because it’s so true!

As communicators, we get a bevy of opportunities to, well, communicate. Email, websites, podcasts, webinars, social media, postcards,...

Sun. Sun. Summertime. When the sun’s rays are the strongest and the days the longest, it may be vacation time for many, but for us marketers

It’s difficult to write about, but it’s a topic that must be addressed. The nation is mourning the careless loss of loved ones due to gun...

Our very own Heidi Thompson of ACE Public Relations is featured in INKISH. Editor Morten B. Reitoft asks the questions and Thompson...

When an editor invites you to participate in an article, it can be such a thrill! And when the editor is well-known and respected in the...

Do as Shakespeare did There have been many times in history where life has been brought to a grinding halt. Shakespeare, for example,...