PROFESSIONAL
development
Strategic Communications Workshop for the Graphics Industry
PROGRAM OVERVIEW
In this focused 1/2-day workshop built for the graphic communications industry, your team will learn how to shape impactful narratives, craft compelling messaging, and deploy integrated marketing initiatives that build credibility and drive growth. From content creation and media outreach to email campaigns, social media, and brand storytelling, this session equips you with practical tools, templates, and strategies to turn communication into a growth engine, whether you're launching new offerings, celebrating customer wins, or simply ready to elevate your brand.
Professional Development Workshop:
Strategic Communications Workshop for the Graphics Industry
Harness the power of strategic communications to drive growth in this expert-led workshop.
Who Should Attend
This workshop is ideal for:
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Marketing and communications professionals
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Product and sales teams
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C-suite exeutives and business owners
What You’ll Learn
Participants will gain strategic communication techniques to:
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Identify and shape newsworthy stories that align with your brand and business objectives
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Cultivate strong relationships with global trade media outlets. (e.g., WhatTheyThink, Printing Impressions, Sign & Digital Graphics, Deutscher Drucker, Print & Publishing, Interempresas, Printweek, etc.)
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Position the organization as a thought leader in the industry through strategic storytelling.
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Repurpose PR content into engaging narratives for social media and email marketing campaigns
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Leverage events, certifications, customer wins, or awards into integrated PR and marketing opportunities
What’s Included
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1/2-day interactive training
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Downloadable slide deck (PDF)
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Press release and media pitch templates
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Starter trade media contact list
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“Next 3 PR and Marketing Moves” worksheet for post-session action
Investment
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Starting at $2,400 per workshop for up to three team members.
Group rates, customized workshops, and add-ons available.
