In this article, we explore how business blogging in 2025 is evolving into a dynamic, multi-dimensional strategy. Trends like user-generated content, interactive tools, and intent-driven SEO help brands build trust and boost engagement. By featuring employee insights, storytelling, and consistent, high-quality posts, businesses can stay relevant and connect more meaningfully with their audience.

Like attracts like. One of the simplest—and most effective ways to engage on LinkedIn is to like a post or share an article.

Success for manufacturers and software companies relies on great products, but also effective PR and marketing.

While many focus on perfecting the main body of their email, one often-overlooked area of professional communication is the PS (postscript).

PR-driven content is more than just a tool for educating the media; it’s also a powerful strategy for building and maintaining relationships

As sustainability is becoming a central focus around packaging, it makes sense that Paris Packaging Week 2025 is emerging as a pivotal event

Heimtextil 2025 is poised to be one of the most important events of the year in the sustainable textiles sector.

While social media dominates much of the conversation, there’s one tried-and-true strategy that continues to outperform: email.

Open houses are a powerful, underused strategy to showcase the capabilities of your products in a way digital marketing alone can’t.

Leveraging publicity opportunities when partnering with big technology brands is crucial for several reasons, particularly in the context of

In a recent webinar on the impact of Public Relations (PR) in business growth, PR experts Heidi Thompson and Monika Dürr shared insights