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How PR Increases Sales

Updated: Aug 31

Our very own Heidi Thompson of ACE Public Relations is featured in INKISH. Editor Morten B. Reitoft asks the questions and Thompson shares her wisdom based on her 20+ years as a PR pro.


Here are just some of the questions Thompson addresses.


  1. How has the role of communication in general changed since 1999, and are the tools you used initially still valuable and valid for ACE?

  2. Are press releases necessary in today's social media world?

  3. Isn't Public Relations a dying species?

One of these questions gets the longest response. Can you guess which one it is?


Read the article in INKISH.