Content is Currency
We love working with companies that can foretell the future. One in particular coined the phrase 'Content is Currency,' an idea that has held true for decades — and will do so for the foreseeable future.
Content is currency, and by leveraging good content, companies can generate, even create, new revenue streams.
Just like currency though, content has to be strong and fluid. Anything old, weak, or even *gasp* fake can be detrimental. Only authentic content can reign with success.
So whether we are talking about financial data aggregated and shared in a CMS or the influential content used for websites and social media, it’s truly one and the same. Content is currency. And this is valuable.